Italian luxury fashion house Fendi has launched its new feminine fragrance, Fan di Fendi, at Nuance-Watson Singapore’s Perfumes & Cosmetics stores in Changi Airport.
It will be sold exclusively in the region at Changi until the end of August.
The line is described as a radiant floral fragrance on a leather base.
Created by LVMH Senior Vice President of Olfactory Development for Perfumes François Demachy and Delphine Lebeau-Krowiak, Fan di Fendi is a blend of light tangerine, pear, blackcurrant and pink peppercorn mixed with the warm additions of damascena rose and yellow jasmine. It then evolves from a floral heart warmed with tuberose to a woody base with a hint of leather, patchouli and birch.
The juice is housed in a glass bottle bearing the signature double F gold buckle – the symbol of the brand and its iconic bag, the Baguette.
The edp is available in two sizes: 50ml and 75ml.
LVMH Fragrance Brands Travel Retail Asia Pacific Regional Director Andre Marzloff commented: “LVMH Fragrance Brands is delighted to launch Fan di Fendi, the new fragrance from Fendi on preview at Changi Airport. We were looking for an outstanding preview opportunity in travel retail Asia. Nuance-Watson Singapore was the perfect combination to offer not only great visibility but also the implementation of] an interactive customer animation.”
Nuance-Watson Singapore Senior Category Manager Chilie Por added: “The opportunity to launch the fragrance by a major fashion house at Perfumes & Cosmetics is the kind of collaboration we seek with our business partners.
"Fendi is well known throughout the world; to be able to launch the new fragrance exclusively at our stores will elevate the retail excitement and [allow] the brand [to] reach out to internationally diverse consumers in a dynamic airport environment – a win-win partnership for all.”
It will be sold exclusively in the region at Changi until the end of August.
The line is described as a radiant floral fragrance on a leather base.
Created by LVMH Senior Vice President of Olfactory Development for Perfumes François Demachy and Delphine Lebeau-Krowiak, Fan di Fendi is a blend of light tangerine, pear, blackcurrant and pink peppercorn mixed with the warm additions of damascena rose and yellow jasmine. It then evolves from a floral heart warmed with tuberose to a woody base with a hint of leather, patchouli and birch.
The juice is housed in a glass bottle bearing the signature double F gold buckle – the symbol of the brand and its iconic bag, the Baguette.
The edp is available in two sizes: 50ml and 75ml.
Nuance-Watson Singapore Senior Category Manager Chilie Por added: “The opportunity to launch the fragrance by a major fashion house at Perfumes & Cosmetics is the kind of collaboration we seek with our business partners.
"Fendi is well known throughout the world; to be able to launch the new fragrance exclusively at our stores will elevate the retail excitement and [allow] the brand [to] reach out to internationally diverse consumers in a dynamic airport environment – a win-win partnership for all.”
