Thursday, May 19, 2011

Beyonce Run The World Video


So while Cthulhu's "Run The World" single has underwhelmed on the Billboard charts, the zeitgeist was still waiting on it's heels for the premiere of the actual video- which was being hyped as an absolute visual spectacular. After being pushed back repeatedly, it landed on last night's new episode of American Idol- arguably the best place today to drop a music video.
But was the video worth all the hype? More important, does it have the power to curb the diminshing buzz about Beyonce's new album?
"Who run the world?" she smiles, before roaring "GIRLS!" and setting a f*cking car on fire. It's not anything you wouldn't expect from Beyonce, but in comparison to the visuals for I Am... Sasha Fierce, it's a little more dangerous. The video fuses rather flamboyant choreography with a massive army of seductively aggressive women with an overload high fashion- in one scene, Bey dons a glass dress, complete with glass shoes and fingernails. While the men observe this strange phenomenon, Beyonce violently chokes men, wrangles hyenas, perks up her boobs, and waves a blurry middle finger to the entire male race.
Um... I f*cking love it. I think there's something awkward in the first chorus and verse of choreography; there's not too many cutaways, so it doesn't exactly feel like you're watching very much. But from then on out, this video is the business. And those shoulder pops in that fur vest she does in the beginning? Yeah, that's my move. I'm jacking that.

Share/Bookmark