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| Navya |
As per media research and consulting firm Ormax Media, Navya – Nayi Dhadkan, Naye Sawaal, is average 2.7 TVR in its opening week.
According to its predictive model based on their awareness tracking tool Showbuzz, Ormax says that depending on the content quality, the TVR can be 10-15 per cent higher on either side.
Navya is launching today at Monday-Friday 10 pm band, replacing Tere Liye. The show is Co-Produced by ex- Star Plus executive Vivek Bahl and Swastik Pictures.
Showbuzz tracks awareness of new programs across six markets. Data over the last two years has been used to create a predictive model for fiction shows. The model predicts the opening week reach of the launches, which can then be used to arrive at indicative TVR, assuming a certain level of content.
The model takes into account the marketing buzz created by the show, the performance of the slot, competitive scenario, overall channel performance, audience flow from one show to the other and the category of the program (fiction/ non-fiction). The error margins have been less than 15% in most predictions done using the model so far.
Sources: http://www.indiantelevision.com
