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| RA ONE |
Khan and Anubhav Sinha will give a glimpse of their magnum opus in a 10 second teaser trailer in the Pakistan vs West Indies match today! And don't fret if you miss it once – the first look of Ra.One will be beamed multiple times on sports channels.
The Ra.One fever won't subside with a teaser trailer. When India takes on Australia in a decider quarterfinal on Thursday and the country would be glued to their screens, Khan will unveil an exclusive 30 second teaser trailer of Ra.One on the channels. This one will be aired in all matches after the India vs Australia quarterfinal – till the finals!
Anubhav Sinha, the director of the Diwali release said, "Yes, the first look would be out during World Cup. Needless to say, this is a huge platform and for a film of this scale, there couldn't have been a better start."
Typically even for the biggest of the films, a first look is unveiled not more than 100 days in advance. Why are the makers looking at this promotional kick start more than six months in advance? "Well, there have been so many myths about the film that started from the day Ra.One was first spoken about", said the soft spoken director, "It was very important for us to introduce to the audience what the film really is."
He added, "Ra.One is not a Bollywood film that they have seen before. The kind of size and magnitude that the film has requires it to be slowly introduced to the audience and that's the very purpose why we are starting the whole communication so early."
And will Shah Rukh feature prominently in this teaser or would it be all about VFX and technical wizardry? "To begin with the impression that you would get from the teaser is that Ra.One is one big action film. It would be only later in the subsequent promos that story angles would be introduced. And yes, as of now you would definitely get to see a glimpse of Shah Rukh's look. Also, all the doubts around whether Shah Rukh udta hai, kood-ta hai ya phir kuch stunts karta hai would be addressed as well", laughs Anubhav.
Also starring Kareena Kapoor and Arjun Rampal, Ra.One is a Diwali release and arrives all over on October 26.
Sources: http://www.indianexpress.com
