Friday, April 8, 2011

IPL 2011 Live Telecast


IPL 2011 Live Telecast
Indian Premier League Cricket was launched by Board for Control of Cricket in India (BCCI), with the first season starting in April 2008. Before the start of the season, IPL sold the rights for live telecast of the tournament, through TV, radio, broadband & Internet. The global broadcasting rights of DLF IPL Cricket series were secured by a consortium consisting of India's Sony Entertainment Television network and Singapore-based World Sport Group, for ten years, at a price of US $1.026 billion

As per the BCCI deal with Sony TV & World Sport Group consortium, the latter paid the former US $918 million for the television broadcast rights and US $108 million for the promotion of the tournament. After winning the global broadcasting rights, the consortium re-sold parts of it, geographically, to other companies. The winning companies, in different parts of the world, have the right to the live telecast of DLF Indian Premier League (IPL) cricket matches. With this, cricket-lovers around the world were ensured minute-by-minute live telecast of one of the most exciting cricket tournaments in the world.

WinnerRegional Broadcast RightsTerms
Sony/World Sport GroupGlobal Rights, India10 years, at USD 1.026 Billion
Network TenFree-to-air television in Australia5 years, at AUD 10-15 Million
Sky Network TelevisionNew Zealand broadcast rightsTerms Not Released
Setanta SportsUnited Kingdom & Ireland on a subscription basis5 years, terms not disclosed
Arab Digital DistributionMiddle East broadcast rights on ADD's ART Prime Sport channel. Will broadcast to United Arab Emirates, Bahrain, Iran, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Palestine, Saudi Arabia, Syria, Turkey, Algeria, Morocco, Tunisia, Egypt, Sudan, Libya and Nigeria10 years, terms not released
Willow TVRights to distribute on TV, radio, broadband & Internet, for the IPL in North America5 years, terms not released
SuperSportSouth Africa and Nigeria broadcast rightsTerms Not Released
GEO SuperPakistan broadcast rightsTerms Not Released
Asian Television NetworkCanadian broadcast rights. Aired on ATN's CBN & ATN Cricket Plus channels on a subscription basis. Aired on XM Radio's ATN-Asian Radio as well5 years, terms not released
Sources: http://ipl.india.cricketworld4u.com

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